'Pay Per Gaze' Is The Way How Advertising Will Work In Our Future


Pay per click and ads pulled with keywords are still complected for many advertisers, even today and now things are really going to get techy. Google just filed a patent for 'Pay-per-gaze' which means that the advertising models in the future will be based on a 'Gaze Tracking System' that monitors eye movements to pin down what the user is looking at and charge advertisers accordingly.

Pay-perclick is an internet advertising model currently used to direct traffic to websites, in which advertisers pay the publisher when the ad is clicked. Originally filed in May 2011, the patent presents an idea for wearers of a head mounted device to have gaze tracked so that the system can pin down exactly what the user is looking at and even the emotional responses via pupil dilation, phys.org reported.

Information about where the user was gazing when viewing the external scene would be sent over to a server. An image recognition algorithm would be executed to identify items viewed by the user. A gazing log tracking the identified items would then be generated.
'Pay Per Gaze' Is The Way How Advertising Will Work In Our Future 'Pay Per Gaze' Is The Way How Advertising Will Work In Our Future Reviewed by Daniel Weaver on Tuesday, August 20, 2013 Rating: 5

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